Charisma BrandVoice
Plain words, real numbers
Charisma talks like a knowledgeable friend on the user’s side: short sentences, “you” for the user, “we” for Charisma doing work on their behalf.
“Open-source pools and routing that belong to no one and work for everyone.”
“Swap from your wallet, or off chain in an instant.”
“We sell your ZEST for you when it rises.”
Write this, not that
Sentence case everywhere; uppercase belongs only to mono labels.
| Write | Not |
|---|---|
| ✓Connect wallet | ✕Connect Wallet |
| ✓The price moved more than 1.0%. Nothing left your wallet. Try again for a fresh quote. | ✕Error: slippage exceeded! |
| ✓222 sats ≈ $0.1882 | ✕$0.1882 (222 sats) |
| ✓SP2ZN…55KS | ✕SP2ZNGJ15...7BM55KS |
| ✓Tools for Bitcoin builders and users | ✕The next generation of decentralized finance |
Numbers
- Amounts
- Symbol after the figure, in mono: 1,000 STX.
- Prices
- Both units, mono first, then the muted USD hint: 222 sats ≈ $0.1882.
- Large figures
- K and M from $10,000: $6.8M, 22,711 trades.
- Addresses
- First 5 and last 4 characters: SP2ZN…55KS.
- Tickers
- Exact casing, always: STX, sBTC, CHA, USDCx.
Errors
Say what happened, what didn’t happen, and what to do next.
Swap failedThe price moved more than 1.0%. Nothing left your wallet. Try again for a fresh quote.